All topics

Email & retention

6 articles · 12 questions

• Is there a best time to send marketing emails?
• How do you email an old list without wrecking your deliverability?
• Your email list is the only marketing asset you truly own
• Can your email open rate be too high?
• How do you get more product reviews with photos and videos?
• What should be in a Shopify welcome email flow?

Website & CRO

5 articles · 5 questions

• Is A/B testing worth it for a small online store?
• What pages does an e-commerce website actually need?
• Why is my e-commerce conversion rate so low?
• Why did my Shopify conversion rate suddenly drop?
• What should be on a product page?

Growth strategy

5 articles · 3 questions

• Why are my e-commerce sales declining?
• How would you grow your business if you couldn't run ads?
• Base your marketing budget on the revenue you want, not the revenue you have
• You can build a million-dollar store with one product
• How long does it take a customer to make their first purchase?

Offers & pricing

4 articles · 6 questions

• How do you announce a price increase without losing loyal customers?
• Run Black Friday as two sales, not one
• Launch your Black Friday gift with purchase as a full-priced product first
• What should your Black Friday to New Year campaign calendar look like?

Paid ads

2 articles · 12 questions

• How do you lower your cost per acquisition on Meta ads?
• When should a small e-commerce business start Facebook ads?

Creative & UGC

2 articles · 3 questions

• How do you turn customer reviews into video ads?
• How many ad creatives do you need for Meta ads?

AI & automation

1 articles · 1 questions

• How do you make AI-written content sound human?

Content & SEO

2 articles · 5 questions

• Where do you get blog ideas for an online store?
• What is a hub and spoke content strategy for e-commerce?

Brand & positioning

1 articles · 2 questions

• How do you write ad copy that speaks to customer pain points?

Running a business

0 articles · 1 questions