Topic
AI & automation
Using AI and automation in a small business without making everything sound like a robot.
How do you make AI-written content sound human?
Stop asking one prompt to do everything. Write down the specific tells that give AI copy away, keep your writing rules separate from your brand rules, and run every draft through stages: brief, draft, rules check, an AI-filter pass, then a human. Every time a line makes you wince, add it to the rules so the next draft is better.
Questions on AI & automation
- Is an AI clipping tool like Opus Clip worth it for turning long videos into short clips?
Yes, for the volume work. Keep your editor on the hero edits and let the AI tool handle the short clips for ads and socials. The licence costs about what a few hours of editing does.