Topic
Website & CRO
Product pages, conversion rate and the site fixes that actually move sales.
Is A/B testing worth it for a small online store?
Not until you have serious traffic. If only a thousand or so people see a page each month, a split test can't tell you anything you can trust. You'll get better results from applying proven conversion principles, writing great copy and improving one page at a time.
What pages does an e-commerce website actually need?
More than a homepage, a product grid and a footer. A proper store has a menu built for conversion, a full homepage, collection pages that work as landing pages, a hero product template plus a simpler one for everything else, a slide cart with upsells, brand pages that answer customers' questions, and a blog. If budget is tight, build one great product page template first and let the rest follow.
Why is my e-commerce conversion rate so low?
If your site is decent, loads fast and still converts at around 1%, the problem is usually the traffic, not the website. Fixing site issues might get you a 20 to 30% lift. Putting the right creative in front of the right people does far more, so check who you're attracting before you pay for a redesign.
Why did my Shopify conversion rate suddenly drop?
Often nothing is broken. Check whether sales are actually down, then compare the drop with your traffic. If traffic is up about as much as conversion rate is down, you're just reaching new people. If the drop is bigger than that, segment by device, browser and operating system to find the chunk of traffic that fell over.
What should be on a product page?
A product page has two jobs. Speak to how your customer feels, and answer the objections that stop them buying. The science, the deep education and the extra stories belong in your ads and on landing pages, and the layout should keep the add-to-cart button as close to the photos as you can get it.
Questions on Website & CRO
- How many fonts should an ecommerce website use?
Two at most. One bold display font for your headlines, and a safe, legible web font like Helvetica for all your body text.
- When is Shopify Plus worth upgrading to?
When the total case adds up, not just the transaction fees. Count currency conversion, checkout upsells and fewer failed orders as well. If you're about to sell into another country, it's kind of a no-brainer.
- How do I remove bot traffic from my Shopify analytics?
You can't scrub it out of the Shopify dashboard, because that's Shopify's data. Build your own source of truth instead: a few standard reports filtered to human sessions and to the countries you actually sell in.
- Should I build my website on Squarespace or Shopify?
If you're selling products, go straight to Shopify. For anything else, I probably wouldn't build on Squarespace anymore.
- Do uninstalled Shopify apps slow down your store?
They can. Every app you install adds code to your theme, and uninstalling it doesn't always take that code away, so the leftovers pile up.