Topic
Brand & positioning
What you stand for, who you sell to, and saying it the same way everywhere.
How do you write ad copy that speaks to customer pain points?
Name the frustration your customer already lives with, in the words they'd use, then show them what life looks like without it. Leave the launch, the format and the technology out of the headline. The product is just the method, so describe it in terms your buyer already understands.
Questions on Brand & positioning
- Should my ecommerce brand target a niche or try to appeal to everyone?
Pick a niche and say it plainly. It's better to be something to someone than nothing to everyone.
- What questions should I ask in an ecommerce customer survey?
Ask the questions that help you sell to them. I always include age range, which other brands they buy from, where else they shop, why they buy from you, what would make them stop, and one open question about their biggest frustration.