https://nathanfrater.com/ Field notes on e-commerce, email and growth en-nz https://nathanfrater.com/ab-testing-small-ecommerce-store/ https://nathanfrater.com/ab-testing-small-ecommerce-store/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Not until you have serious traffic. If only a thousand or so people see a page each month, a split test can't tell you anything you can trust. You'll get better results from applying proven conversion principles, writing great copy and improving one page at a time. https://nathanfrater.com/announce-a-price-increase/ https://nathanfrater.com/announce-a-price-increase/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Tell them straight, in a plain message from the founder, with a hard date and a short reason. Pair the rise with something that's got better, and give loyal customers a way to keep paying today's price, like subscribing or stocking up before the date. Done this way, customers often thank you for it. https://nathanfrater.com/best-time-to-send-emails/ https://nathanfrater.com/best-time-to-send-emails/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Not one that works for your whole list. Send time is about your individual subscribers, and the old advice to send on Tuesday or Thursday at 11am or 2pm has made those some of the most crowded slots in the inbox. Test a range of hours and send each person when they're most likely to open. The exception is a recurring email that goes out at the same time every week, because that trains people to look for it. https://nathanfrater.com/black-friday-two-sales/ https://nathanfrater.com/black-friday-two-sales/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Split Black Friday into two phases. First, an early-access sale for your email and SMS list only, in early November, with its own offer. Then the public sale, with ads, automatic discounts and the whole site behind it. You get two things to talk about, cheaper attention, and the people most likely to buy get rewarded first. https://nathanfrater.com/blog-ideas-from-customer-questions/ https://nathanfrater.com/blog-ideas-from-customer-questions/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater From the questions your customers already ask. Every question that lands in your inbox, your DMs or on a sales call is a blog post, because for every person who asks, plenty more are typing the same thing into Google. Write about their problems instead of your brand, and let Search Console tell you which posts to write next. https://nathanfrater.com/customer-review-video-ads/ https://nathanfrater.com/customer-review-video-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Find your most emotional reviews, lead with the heaviest line as the hook, and have the founder read it out on a phone with the review on screen behind them. Use a green screen effect, talk through what the customer said, and let an editor tidy it up. It takes about a minute, needs no script or location, and most brands already have 20 or more reviews that would work. https://nathanfrater.com/ecommerce-sales-declining/ https://nathanfrater.com/ecommerce-sales-declining/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Usually something you used to do has stopped, or one part of the business has had all the attention while the rest slipped. Find your best month of the last five years, list exactly what you did, and put it next to this month. The difference is your gap, and closing it is mostly doing what worked before with today's tactics. https://nathanfrater.com/ecommerce-website-pages-you-need/ https://nathanfrater.com/ecommerce-website-pages-you-need/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater More than a homepage, a product grid and a footer. A proper store has a menu built for conversion, a full homepage, collection pages that work as landing pages, a hero product template plus a simpler one for everything else, a slide cart with upsells, brand pages that answer customers' questions, and a blog. If budget is tight, build one great product page template first and let the rest follow. https://nathanfrater.com/email-an-old-list-safely/ https://nathanfrater.com/email-an-old-list-safely/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Clean the list first, then send to it in batches of a few hundred, starting with your freshest leads. Check opens and bounces after each batch before you step back to older contacts, and stop when a batch is dead. Going from a handful of emails a week to thousands overnight is one of the quickest ways to burn your sending domain. https://nathanfrater.com/email-list-only-asset-you-own/ https://nathanfrater.com/email-list-only-asset-you-own/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Any platform you market on can shut you down overnight, including your ad accounts, your social channels and even your store and email software. What you own is your customers' email addresses and phone numbers, with a record that they opted in. So run every channel into one list, export it every month, and own your domain. https://nathanfrater.com/email-open-rate-too-high/ https://nathanfrater.com/email-open-rate-too-high/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Yes. If every campaign you send gets 60% opens, you're almost certainly mailing a small, loyal slice of your list and ignoring everyone else. Send most campaigns to people who've engaged recently, rotate through a few segments, and send to the full list every third or fourth email so lapsed subscribers get a chance to come back. https://nathanfrater.com/get-more-photo-reviews/ https://nathanfrater.com/get-more-photo-reviews/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Ask in a sequence instead of a single email. Prime customers in the order confirmation, ask once they've actually used the product, offer a bigger reward for photos or video, remind them, then finish with a plain-text email from the founder. For customers who bought before you had a system, run a prize draw instead of discounting everyone. https://nathanfrater.com/gift-with-purchase-strategy/ https://nathanfrater.com/gift-with-purchase-strategy/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater A free gift that nobody has ever seen for sale has no perceived value. Launch it weeks or months before your sale at a believable full price, with real fanfare, then bring it back as the gift in cart. Your spend threshold then feels like a genuine win, and you can run a smaller discount instead of racing everyone to 40 or 50% off. https://nathanfrater.com/grow-without-ads/ https://nathanfrater.com/grow-without-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Put the money and the hours you spend on ads into a channel you own. For most founders that means showing up on camera every day with organic content, and testing it properly before it ever touches your main feed. Ads are a great accelerator, but a business that can only grow through one platform's ad account is fragile. https://nathanfrater.com/how-many-meta-ad-creatives/ https://nathanfrater.com/how-many-meta-ad-creatives/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Probably about ten times what you're running now. If your ads are getting expensive or burning out fast, a better baseline is something like a hundred statics and ten new videos every week, built before you try to scale. On Meta the creative is also the targeting, so every new angle gives the platform a new group of people to find for you. https://nathanfrater.com/hub-and-spoke-seo-ecommerce/ https://nathanfrater.com/hub-and-spoke-seo-ecommerce/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Pick one problem or journey your customers go through and plan an ultimate guide around it. Each stage gets a long hub article of 2,500 to 3,000 words, surrounded by short spoke articles of 500 to 750 words that answer specific questions and link back to the hub. You rank for dozens of easier long-tail searches first, and that authority builds toward the big search term you actually want. https://nathanfrater.com/low-conversion-rate-traffic-problem/ https://nathanfrater.com/low-conversion-rate-traffic-problem/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater If your site is decent, loads fast and still converts at around 1%, the problem is usually the traffic, not the website. Fixing site issues might get you a 20 to 30% lift. Putting the right creative in front of the right people does far more, so check who you're attracting before you pay for a redesign. https://nathanfrater.com/lower-cpa-meta-ads/ https://nathanfrater.com/lower-cpa-meta-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Start with what you're actually buying. Meta sells you impressions, and your cost per acquisition is just how many impressions you had to buy to get one customer. Better content lowers what you pay for those impressions, a better hook gets more people to click, and a simpler account lets your winning ads get the budget. https://nathanfrater.com/make-ai-content-sound-human/ https://nathanfrater.com/make-ai-content-sound-human/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Stop asking one prompt to do everything. Write down the specific tells that give AI copy away, keep your writing rules separate from your brand rules, and run every draft through stages: brief, draft, rules check, an AI-filter pass, then a human. Every time a line makes you wince, add it to the rules so the next draft is better. https://nathanfrater.com/marketing-budget-target-revenue/ https://nathanfrater.com/marketing-budget-target-revenue/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Pick the revenue you're aiming for 90 days or a year from now, apply your marketing percentage to that number, and start spending it now. At the very least, your budget should grow as fast as your growth target. Then spend it as a steady run of small experiments, each one kept, iterated or killed. https://nathanfrater.com/one-hero-product-playbook/ https://nathanfrater.com/one-hero-product-playbook/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Pick one hero product, or a couple of hero bundles, and put almost all your effort behind it: a product page optimised within an inch of its life, a steady stream of founder ads and customer videos, and three emails a week. Nobody wants it to be that simple. It is. https://nathanfrater.com/q4-campaign-calendar/ https://nathanfrater.com/q4-campaign-calendar/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Plan Q4 as a run of moments, each with its own offer and message: VIP early access at the start of November, the public sale mid-month, Black Friday weekend, a Cyber Monday extension, a Christmas offer, shipping cut-offs, Boxing Day and New Year. Add something new in December and again in January. The goal is to come out of January at a higher baseline than you went in. https://nathanfrater.com/sell-the-pain-not-the-product/ https://nathanfrater.com/sell-the-pain-not-the-product/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Name the frustration your customer already lives with, in the words they'd use, then show them what life looks like without it. Leave the launch, the format and the technology out of the headline. The product is just the method, so describe it in terms your buyer already understands. https://nathanfrater.com/shopify-conversion-rate-dropped/ https://nathanfrater.com/shopify-conversion-rate-dropped/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Often nothing is broken. Check whether sales are actually down, then compare the drop with your traffic. If traffic is up about as much as conversion rate is down, you're just reaching new people. If the drop is bigger than that, segment by device, browser and operating system to find the chunk of traffic that fell over. https://nathanfrater.com/shopify-welcome-email-flow/ https://nathanfrater.com/shopify-welcome-email-flow/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Seven emails that each do one job, and one rule: the flow stops the moment someone buys. Skip the branching paths and split tests until you're running a proper testing programme. A simple welcome series with great emails will beat a clever one with average emails every time. https://nathanfrater.com/time-to-first-purchase/ https://nathanfrater.com/time-to-first-purchase/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Longer than your marketing assumes, and longer the more you charge. My rough rule is about two weeks for every $100 of order value, and the curve steepens as the price climbs. Measure your own number with a sign-up-to-purchase cohort, then fund campaigns months before you need the revenue. https://nathanfrater.com/what-goes-on-a-product-page/ https://nathanfrater.com/what-goes-on-a-product-page/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater A product page has two jobs. Speak to how your customer feels, and answer the objections that stop them buying. The science, the deep education and the extra stories belong in your ads and on landing pages, and the layout should keep the add-to-cart button as close to the photos as you can get it. https://nathanfrater.com/when-to-start-facebook-ads/ https://nathanfrater.com/when-to-start-facebook-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Later than you think. I tell small brands to hold off until they're doing around $10k a month from organic content, word of mouth and a website that converts. Scaling on Facebook costs at least 30% of every dollar the business earns, and once you start, you can't really stop. https://nathanfrater.com/questions/agency-retainer-out-of-scope-work/ https://nathanfrater.com/questions/agency-retainer-out-of-scope-work/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Anything that isn't on the agreed deliverables list is out of scope and quoted by default, and the client should hear that upfront. Then agree a small buffer, around 10% of the retainer, that the agency can spend on little requests without a quote. https://nathanfrater.com/questions/ai-clipping-tool-worth-it/ https://nathanfrater.com/questions/ai-clipping-tool-worth-it/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Yes, for the volume work. Keep your editor on the hero edits and let the AI tool handle the short clips for ads and socials. The licence costs about what a few hours of editing does. https://nathanfrater.com/questions/are-giveaway-subscribers-worth-it/ https://nathanfrater.com/questions/are-giveaway-subscribers-worth-it/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater They can be. Don't write them off until you've checked what that group of subscribers actually went on to spend. https://nathanfrater.com/questions/b2b-customers-on-meta-ads/ https://nathanfrater.com/questions/b2b-customers-on-meta-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Almost always, yes. Across hundreds of brands I've worked with, only a handful genuinely couldn't find customers cost-effectively on Meta and Google. When it isn't working, the funnel and the message are nearly always the problem. https://nathanfrater.com/questions/beat-competitors-in-ai-search/ https://nathanfrater.com/questions/beat-competitors-in-ai-search/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Answer every question your buyers ask, including the ones about your competitors. Map every decision a customer has to make in your category and turn each one into an article, and ideally a video too. https://nathanfrater.com/questions/budget-to-test-facebook-ad-offer/ https://nathanfrater.com/questions/budget-to-test-facebook-ad-offer/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater I want at least $1,000 in media behind an offer before I'll read the results, and ideally $3,000 to $5,000. Under that, you won't get significant data, so it's mostly wasted spend. https://nathanfrater.com/questions/can-raising-prices-increase-conversion/ https://nathanfrater.com/questions/can-raising-prices-increase-conversion/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Yes, sometimes. You put the price up and the conversion rate goes up, because the psychology of the new number works better than the lower price did. https://nathanfrater.com/questions/cbo-vs-abo-meta-ads/ https://nathanfrater.com/questions/cbo-vs-abo-meta-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Base it on your creative win rate. If only a few of your new ads ever win, ABO testing just burns money and a CBO is the efficient way to test. ABO earns its place when you need control, like pushing budget behind a flash sale. https://nathanfrater.com/questions/does-roas-matter/ https://nathanfrater.com/questions/does-roas-matter/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Not much. I barely look at in-platform ROAS, because it's so often inaccurate. I judge ads on whether we're inside our target CPA, what MER is doing across the whole business, and whether the content is getting better. https://nathanfrater.com/questions/double-business-without-hiring-staff/ https://nathanfrater.com/questions/double-business-without-hiring-staff/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Stop asking how to double it, and ask what would break at ten times your current volume. Fix those breakpoints and you can grow revenue while the team stays at today's level of busyness. https://nathanfrater.com/questions/ecommerce-brand-niche-or-everyone/ https://nathanfrater.com/questions/ecommerce-brand-niche-or-everyone/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Pick a niche and say it plainly. It's better to be something to someone than nothing to everyone. https://nathanfrater.com/questions/ecommerce-customer-survey-questions/ https://nathanfrater.com/questions/ecommerce-customer-survey-questions/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Ask the questions that help you sell to them. I always include age range, which other brands they buy from, where else they shop, why they buy from you, what would make them stop, and one open question about their biggest frustration. https://nathanfrater.com/questions/ecommerce-email-ideas-when-stuck/ https://nathanfrater.com/questions/ecommerce-email-ideas-when-stuck/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Mine your product and your customers before you invent anything. Reviews, customer stories, FAQs and deep dives on every ingredient or component will give you more emails than you can send. https://nathanfrater.com/questions/ecommerce-metrics-to-track/ https://nathanfrater.com/questions/ecommerce-metrics-to-track/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater As few as possible. For most stores that's conversion rate, average order value, total revenue against traffic, and solid tracking on your paid ads. https://nathanfrater.com/questions/ecommerce-revenue-from-email-percentage/ https://nathanfrater.com/questions/ecommerce-revenue-from-email-percentage/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater At least 25 to 30%, and in a strong account I aim for around 40%, split roughly 50/50 between campaigns and flows. If email is down in the high teens, the account isn't healthy. https://nathanfrater.com/questions/embed-video-in-marketing-email/ https://nathanfrater.com/questions/embed-video-in-marketing-email/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Practically, no. Outlook, Hotmail and most of the other common inboxes break it. Link to the video instead, hosted somewhere with no distractions. https://nathanfrater.com/questions/fix-email-popup-or-welcome-flow-first/ https://nathanfrater.com/questions/fix-email-popup-or-welcome-flow-first/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Fix the pop-up first. If it's converting at 1 or 2%, too few people are getting into your welcome flow for a redesign to make much difference. Keep testing the pop-up until it's converting at around 7 to 8%. https://nathanfrater.com/questions/free-shipping-or-flat-rate-new-store/ https://nathanfrater.com/questions/free-shipping-or-flat-rate-new-store/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Do both. Charge a simple flat rate on smaller orders and give free shipping over a set order value. Then leave it alone for three to six months. https://nathanfrater.com/questions/good-ad-frequency-facebook-instagram/ https://nathanfrater.com/questions/good-ad-frequency-facebook-instagram/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater If you're sitting around four or five, things are good. That's high enough for people to see you plenty of times, and low enough that they're not sick of you. https://nathanfrater.com/questions/good-email-open-rate-ecommerce/ https://nathanfrater.com/questions/good-email-open-rate-ecommerce/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater I want to see 40% plus on campaigns. If you're sitting under 30%, you're probably sending to a lot of dormant inboxes. https://nathanfrater.com/questions/good-popup-sign-up-rate/ https://nathanfrater.com/questions/good-popup-sign-up-rate/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater I aim for around 7 to 8% on an email sign-up pop-up, and I treat anything under about 5% as pretty bad. https://nathanfrater.com/questions/google-business-profile-service-business/ https://nathanfrater.com/questions/google-business-profile-service-business/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Yes. It's priority one, even if you never want a customer turning up at your door. It helps people find you, and it's where your Google reviews live. https://nathanfrater.com/questions/how-fast-follow-up-event-leads/ https://nathanfrater.com/questions/how-fast-follow-up-event-leads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Within hours if you can, and no later than 48. Attention and goodwill peak right after the event and fade fast, so speed alone puts you ahead of most of the competition. https://nathanfrater.com/questions/how-fast-to-scale-facebook-ads/ https://nathanfrater.com/questions/how-fast-to-scale-facebook-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Slowly, in small steps. I lift the budget about 10% every two days for about a week, then look at what's happening to the cost per lead or cost per acquisition. https://nathanfrater.com/questions/how-long-google-index-blog-post/ https://nathanfrater.com/questions/how-long-google-index-blog-post/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Left alone, it usually takes Google somewhere between 10 and 30 days to crawl a new page. You can cut that right down by asking Google to index it yourself in Search Console the moment you publish. https://nathanfrater.com/questions/how-long-to-judge-price-increase/ https://nathanfrater.com/questions/how-long-to-judge-price-increase/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Give it 60 to 90 days, and don't read much into the first month. Work out your average time to purchase, double it, and that's roughly when the data settles enough to tell you anything. https://nathanfrater.com/questions/how-many-fonts-ecommerce-website/ https://nathanfrater.com/questions/how-many-fonts-ecommerce-website/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Two at most. One bold display font for your headlines, and a safe, legible web font like Helvetica for all your body text. https://nathanfrater.com/questions/how-often-send-marketing-emails/ https://nathanfrater.com/questions/how-often-send-marketing-emails/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater At least one good email a week, and keep it consistent. https://nathanfrater.com/questions/how-to-price-online-course/ https://nathanfrater.com/questions/how-to-price-online-course/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Anchor it to what the same time with you would cost one-on-one. Work out how many hours someone will spend doing the material, multiply that by your session rate, and present that as the value. https://nathanfrater.com/questions/instagram-content-idea-service-business/ https://nathanfrater.com/questions/instagram-content-idea-service-business/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Break down a real customer document on camera. Use the green screen format, with you talking to camera and an anonymised example behind you, then ask viewers to DM you theirs. https://nathanfrater.com/questions/is-shopify-plus-worth-it/ https://nathanfrater.com/questions/is-shopify-plus-worth-it/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater When the total case adds up, not just the transaction fees. Count currency conversion, checkout upsells and fewer failed orders as well. If you're about to sell into another country, it's kind of a no-brainer. https://nathanfrater.com/questions/is-sms-marketing-worth-it/ https://nathanfrater.com/questions/is-sms-marketing-worth-it/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater It depends on your market and on how often your customers buy again. I treat it as a small, isolated bet and work out how many extra sales it needs to pay for itself. https://nathanfrater.com/questions/meta-partnership-ads-worth-it/ https://nathanfrater.com/questions/meta-partnership-ads-worth-it/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Yes, they're worth it. Partnership ads, what used to be called whitelisting, run your ads through a creator's page with your brand alongside, and they're one of the biggest edges on Meta right now. https://nathanfrater.com/questions/minimum-daily-budget-meta-lead-ads/ https://nathanfrater.com/questions/minimum-daily-budget-meta-lead-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater I treat about $50 a day as the sweet spot for a lead-gen campaign that's trying to find new customers. Below that, Meta finds it harder to reach the right people and your cost per lead tends to drift up. https://nathanfrater.com/questions/natural-customer-video-testimonials/ https://nathanfrater.com/questions/natural-customer-video-testimonials/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Don't ask them to perform a testimonial. Get them to do a product demo instead: mic them up, film them using the product where they normally would, and have someone ask questions like it's an ordinary chat. https://nathanfrater.com/questions/one-day-flash-sale-email/ https://nathanfrater.com/questions/one-day-flash-sale-email/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Send four emails: something's coming, set your alarm for this time, the deal is live for three hours only, and ending soon. Send it to one segment, like your VIPs, and keep it to email and social. https://nathanfrater.com/questions/promotions-for-quiet-months/ https://nathanfrater.com/questions/promotions-for-quiet-months/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Keep a small library of about four simple offers and run one in any month without a big gifting event. Send them only to people who haven't bought recently, so your regulars never learn to wait for a deal. https://nathanfrater.com/questions/raise-aov-without-flash-sale/ https://nathanfrater.com/questions/raise-aov-without-flash-sale/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Run a standing spend-and-save offer and put it in your ads. Plenty of stores already have one sitting in the cart that nobody has ever advertised. https://nathanfrater.com/questions/remove-bot-traffic-shopify-analytics/ https://nathanfrater.com/questions/remove-bot-traffic-shopify-analytics/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater You can't scrub it out of the Shopify dashboard, because that's Shopify's data. Build your own source of truth instead: a few standard reports filtered to human sessions and to the countries you actually sell in. https://nathanfrater.com/questions/reply-to-facebook-ad-comments/ https://nathanfrater.com/questions/reply-to-facebook-ad-comments/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Yes. If you want cheap impressions, respond to every comment on every ad, including the sceptical ones. Only delete the comments that are genuinely rude or offensive. https://nathanfrater.com/questions/reuse-old-winning-ads/ https://nathanfrater.com/questions/reuse-old-winning-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Yes, but don't treat it as a substitute for new creative. Start seasonal campaigns from what worked last year, test old winners alongside what's running, and keep fresh content coming. https://nathanfrater.com/questions/show-your-face-social-videos/ https://nathanfrater.com/questions/show-your-face-social-videos/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater No. People don't care. They just want the value of the content. https://nathanfrater.com/questions/squarespace-or-shopify/ https://nathanfrater.com/questions/squarespace-or-shopify/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater If you're selling products, go straight to Shopify. For anything else, I probably wouldn't build on Squarespace anymore. https://nathanfrater.com/questions/target-product-owners-meta-ads/ https://nathanfrater.com/questions/target-product-owners-meta-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Mostly, you don't target them yourself any more. Make five to eight really good videos that talk a lot about that product and what people use it for, point them at a page built for those owners, and Meta will do the targeting. https://nathanfrater.com/questions/uninstalled-shopify-apps-leftover-code/ https://nathanfrater.com/questions/uninstalled-shopify-apps-leftover-code/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater They can. Every app you install adds code to your theme, and uninstalling it doesn't always take that code away, so the leftovers pile up. https://nathanfrater.com/questions/warm-up-new-email-domain/ https://nathanfrater.com/questions/warm-up-new-email-domain/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Authenticate the domain properly first, including DMARC. Then use the new address for everyday email and run an inbox warm-up for at least a week before you move your automations or any volume across. https://nathanfrater.com/questions/website-not-showing-on-google/ https://nathanfrater.com/questions/website-not-showing-on-google/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Check for a no-crawl rule first. A lot of sites are built with a setting that tells Google not to index them, nobody turns it off at launch, and because Search Console was never set up, nobody notices. https://nathanfrater.com/questions/what-determines-facebook-cpc/ https://nathanfrater.com/questions/what-determines-facebook-cpc/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Mostly the quality of the ad. A thumb-stopping ad gets more clicks out of the same number of impressions, so each of those clicks costs you less. https://nathanfrater.com/questions/when-to-start-black-friday-ads/ https://nathanfrater.com/questions/when-to-start-black-friday-ads/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Start your cold audiences six to eight weeks before the sale with an early-access sign-up campaign, then spend the final month on warm audiences. Ad costs climb from mid-October as everyone piles in, so you want the list built before the noise. https://nathanfrater.com/questions/why-email-revenue-is-down/ https://nathanfrater.com/questions/why-email-revenue-is-down/ Sun, 18 Oct 2026 00:00:00 GMT Nathan Frater Partly because everyone else got better. AI and tools like Klaviyo have lifted the baseline so far that the inbox is full of good email from your competitors, and attribution now gives email less of the credit. Email revenue is down across the board.