Question · Offers & pricing
How should I price an online course?
Asked by a practitioner turning their one-on-one work into a course · Answered by Nathan Frater ·
The short answer
Anchor it to what the same time with you would cost one-on-one. Work out how many hours someone will spend doing the material, multiply that by your session rate, and present that as the value.
Course pricing feels impossible because there’s nothing obvious to compare it to. So give the buyer something to compare it to. This many sessions with me would cost this much money. That’s your value anchor, and the rest of the pricing hangs off it.
Then stack what they get on top. They can do it anytime, at home, on any device. They can rewatch it as often as they like, and they keep it for life. None of that comes with a one-on-one session.
Set your full price well above your launch price, and show that full price on the page. The way people get the special price is with a discount code. That way they’re seeing the real price, and the launch deal actually feels like a deal.
Make that launch offer strong. Price is subjective, and it’s much easier to test upward from evidence than to guess the perfect number on day one.